Address: 25, Tzar Osvoboditel , Varna, Bulgaria;
Phones: ++359 52 603 523; Fax: ++359 52 602-617
e-Mail: office@happy.bg
Internet: http://www.happy.bg

Happy Bar&Grill is largest bulgarian fast-food chain.
Typical fast food restaurants with a variety of dishes and drinks. Chicken dishes are recommended as specialties. The atmosphere is typical just like in Happy Bar. There are also places in the open. There are Happy Bar and Grill restaurants also in the Golden sands resort and in the St. Constantine resort.
Restaurants in Varna:

Dragoman Str 1 (++359 52 606 338)

Preslav Str 11 (++359 52 602 541)

Tsar Osvoboditel Blvd 25 (++359 52 603 532)

Set up in Varna in 1994, as a family venture under American know how, "Happy Bar & Grill" is now both the biggest and fastest growing restaurant chain in Bulgaria. The trademark "Happy" is already on 18 outlets in different cities all over the country. Following an established US pattern for a fast food chain, for the domestic environment "Happy" is a unique blend of local cuisine served in a western style. It is adjusted to meet the Bulgarian (or rather Balkan) specifics.

Occupying the market niche between the luxurious restaurants and the street fast food outlets, "Happy" is enjoying a growing popularity. Opened 24 hours round the clock at some of the best spots in the cities, the food is served fast (up to 3 minutes for the drinks, 5 for salads and 17 for the main courses) but not at the expense of its good quality which is standardized and closely monitored. The pricing is also at one of the most competitive levels in the restaurant business in the country, making the diners affordable to a wide range of consumers.

In the cities, where "Happy" is present, the restaurants have turned out to be a major attraction and meeting venue. In geographic terms, another very successful move was the presence of "Happy" at the four Shell gas stations (replacing McDonalds), that covered the two main highways, passing east west through the country. The fact that "Happy" is the third such restaurant chain in the world chosen by Shell to operate at its gas stations (the other two being McDonalds and Burger King) is an adequate reference of its quality standards.

Finally, the presentation of "Happy Bar & Grill" in general can be summarized briefly by pointing to the four components of the marketing mix in which the company has already achieved some degree of excellence: product, place, price and promotion.